At Info Media Group, we don’t just follow trends—we set them. Our journey has been defined by bold moves, groundbreaking campaigns, and an unrelenting commitment to pushing the limits of out-of-home (OOH) advertising. Today, we proudly unveil another landmark achievement: our first-ever tram station branding in Dubai Marina, wrapped for none other than global sportswear giant — Adidas.
This project is more than just an advertising campaign; it’s a statement. Dubai Marina, one of the most luxurious and high-traffic locations in the city, now features a visually stunning, fully branded Adidas tram station, catching the eyes of thousands of residents, tourists, and professionals every single day. This milestone cements our reputation as pioneers in the OOH industry, proving once again that we turn vision into reality on the grandest scale possible.
The Power of Location and Impact
Dubai Marina isn’t just a place—it’s a lifestyle. The district is known for its high-end retail, fine dining, and an audience that appreciates premium brands. By securing this prime location for Adidas, we’ve positioned their latest campaign in front of a highly engaged, diverse, and affluent audience. Whether you’re stepping off the tram for a morning run, heading to a meeting, or exploring the Marina’s vibrant scene, Adidas now dominates the landscape, reinforcing its presence in the world of sports and fashion.
A Campaign Like No Other
The design of the tram station wrap is nothing short of breathtaking. A fusion of Adidas’ signature branding elements with a futuristic aesthetic, it reflects speed, power, and innovation—everything the brand stands for. From the bold visuals to the immersive experience, this station wrap turns a simple commute into an encounter with excellence. Every corner, every panel, and every surface of the station tells a story, creating an environment where advertising meets art.
Why This Matters for OOH Advertising
This project marks a new era for transit advertising in Dubai. It showcases the untapped potential of tram station branding, setting a new benchmark for what’s possible in OOH media. As we expand our footprint in Dubai Marina and beyond, we invite brands to think bigger, go bolder, and trust IMG to bring their campaigns to life in ways never seen before.
The Future is Wrapped
Adidas’ tram station branding is just the beginning. With exclusive rights to tram advertising in Dubai Marina, we’re ready to transform more spaces into unforgettable brand experiences. Stay tuned—this is just the start of something extraordinary.
Want to make your brand the talk of the city? Let’s make it happen.
