In today’s fast-paced marketing world, OOH advertising continues to prove its power – especially when it moves. This year, Franklin Templeton, a global investment leader, is celebrating 25 years of presence in the Middle East, and chose a powerful medium to mark the occasion: a fully branded tram in Dubai Marina.
This collaboration wasn’t just about celebration – it was about strategically leveraging moving OOH to reinforce brand strength, legacy, and visibility in one of the world’s most competitive markets.
The power of Moving OOH in Dubai Marina
Our project with Franklin Templeton focused on one of the most premium OOH assets available in the UAE: a full tram wrap in Dubai Marina. This iconic location is one of the busiest and most upscale areas of the city, visited daily by tens of thousands of people.
Why is OOH in Dubai Marina so effective?
Repetition and high frequency: Trams follow a fixed loop, ensuring repeated brand exposure throughout the day.
Elite audience: Dubai Marina is home to high-income residents, tourists, and executives—ideal for financial and luxury brands.
Visual dominance: A full-wrap tram is impossible to ignore. It provides a bold, moving canvas that becomes part of the city’s identity.
By utilizing this moving OOH format, Franklin Templeton was able to present their brand in a dynamic, prestigious, and future-forward manner.
25 Years in the Middle East - told through OOH
Franklin Templeton’s decision to celebrate their 25-year anniversary in the Middle East through moving out-of-home advertising speaks volumes. It’s a region where they’ve built long-lasting relationships, grown their influence, and proven their stability as a financial institution. OOH was the perfect medium to reflect these values. It’s credible, trustworthy, and ever-present—just like the Franklin Templeton brand itself.
By choosing tram advertising over traditional static formats, the brand aligned its message with the evolving nature of the market, showing that it’s not just celebrating its past, but also embracing the future.
OOH with Info Media Group: Expertise you can trust
At Info Media Group, we specialize in premium OOH campaigns that move – literally. With exclusive rights to brand trams in Dubai Marina, and years of experience across Europe and the Middle East, we know how to design, deliver, and optimize OOH media that leaves a lasting impact.
Our approach combines:
Strategic placement in high-traffic areas
Creative execution with premium aesthetics
Measurable reach for brand visibility and engagement
Whether it’s a product launch, an anniversary celebration, or a brand awareness campaign, we help you tell your story where it matters most – on the move, in the public eye. We are proud to have partnered with Franklin Templeton for this milestone campaign. Their trust in our expertise allowed us to turn a tram into a traveling tribute to their journey in the region.
As the OOH landscape evolves, one thing remains clear: movement matters. And with Info Media Group, your brand won’t just be placed—it will be propelled.
Interested in making your next campaign unforgettable? Let’s talk OOH.