The Road to Innovation
Over the past 12 months, our team has been working tirelessly to bring to life an ambitious vision: wrapping our very first tram in Dubai. This Etisalat&’s campaign, featuring global icons Megan Fox, Shah Rukh Khan, Lewis Hamilton, and Jason Statham, is a testament to our hard work, expertise, and dedication to setting new standards in outdoor advertising. Securing the exclusive rights to brand trams in the prestigious Dubai Marina was not just a win—it was a challenge that demanded our utmost commitment. The past year has been a whirlwind of strategic planning, creative ideation, technical innovation, and relentless problem-solving. From signing the exclusive five-year agreement with Dubai’s Roads and Transport Authority (RTA) to executing the first campaign, every step reflected our determination to transform this opportunity into a resounding success.
This project wasn’t just about branding a tram—it was about creating a moving masterpiece that resonates with Dubai’s vibrant, luxurious aura. The design for Etisalat& had to meet exacting standards, combining cutting-edge visuals with flawless execution. Coordinating logistics, ensuring quality materials, and aligning with Dubai’s strict regulations required exceptional teamwork across departments. This milestone wouldn’t have been possible without our incredible team. From our design experts who envisioned the eye-catching visuals to the engineers who made sure every wrap fit seamlessly, every individual played a crucial role. Our printing house in Dubai, Megatone, also deserves special recognition for delivering impeccable quality and precision.
What This Means for Us
Wrapping our first tram in Dubai is more than a project—it’s a statement. It solidifies our position as a leading OOH advertising agency capable of executing high-profile, high-impact campaigns on a global stage. It also sets the stage for future campaigns in one of the world’s most dynamic advertising markets. As we reflect on the hard work that brought us to this point, we’re already setting our sights on the future. This is just the beginning of a new chapter in our story, one filled with innovation, creativity, and growth.
To our clients, partners, and team: thank you for believing in us and making this achievement possible. Here’s to many more milestones ahead!
